QUICK LINKS Read The Magazine View All Press Releases Search Job Listings Find Your Dream House	Marketing or Movement? How does the average U.S. consumer view "green"? According to a study by Market Research Group Ipsos Reid, 70 percent of Americans consider the green designation basically a "marketing ploy." Other interesting results from the survey indicate that men are more skeptical of green products than women, and 72 percent of those from the South are more doubtful of a product's green status compared with 58 percent in the Northeast. That's not a very favorable position to start with, considering how much work those on the side of green have been doing over the past few years. If this survey is to be believed, this may be an indication that those in the green movement are basically talking to themselves. In other words, a form of "inside baseball" may be taking hold. The real mission is to be able to take the green message to the apparent majority who are still doubting its importance to the overall health of the environment and, ultimately, the health of the economy. One of the major stumbling blocks could be that "green" is still too big to digest. There needs to be more of a localized effort to bring the message literally home. In other words, it's the grassroots efforts to reach the public at a simpler level to foster its effectiveness that's key. Want to hear about a specific topic related to the environment, real estate, or the housing industry? I invite you to write down your thoughts and email them to us. Jonathan A. Schein, President & Publisher HouseMediaNetwork.com & New York House Magazine > Get your Free subscription to New York House online > View this month's issue of New York House Magazine online
	A LOFT IN THE COUNTRY Interior designer Evelyn Bartin builds her dream home. Wherever possible, she tried to adhere to principals of sustainability—using environmentally friendly, energy-efficient, and local materials. BETTER THAN BEST The green architect answers a reader's question about the greenest insulation.
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