New York HOUSE Magazine

Demographics

New York House is Unique! New York House is a unique magazine in that it offers you both the benefits of a specialty magazine and a Business-to-Business (B2B) magazine.

B2B magazines allow you to zero in on your target audience. More readers of specialty and trade magazines are potential purchasers of your product or service than would be true of a general readership publication.

Specialty and B2B magazines tend to be thoroughly read, not scanned, and ads often work well in these vehicles. Mail-order products, especially in narrow fields in which products are not readily available at the retail level, tend to net good results from specialty magazine advertising.

Who are our readers?

71% Women

Percentage of purchasing or
life decisions made by women:

94%  Home Furnishings
92%  Vacations
91%  Houses
80%  D.I.Y. (major "home projects")
51%  Consumer Electronics
68%  Cars
83%  All consumer purchases
89%  Bank Account
67%  Household investment decisions
70%  Small business loans/biz starts
80%  Health Care

Source Business Week
      
Our readers:

66%  Attended College
40%  Own or partner in a firm
15%  Member of a board of directors or trustee
65%  Household Income over $100,000+
78%  Homes are worth $400,000 or more
33%  Live here year round
44%  Own more than one property

Our readers plan to:

52%  Remodel or redecorate
40%  Hire a landscaper
30%  Hire an interior designer
54%  Hire a builder or contractor
57%  Plan to purchase a new home
45%  Plan to purchase a second home

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RESOURCES
> New Jersey & Company — Business & Green news
> NYInc — Business & Green news
> NY House Magazine — Green Real Estate
> The Daily Green — The consumer's guide to green
> Green Inc. Blog — NYTimes.com — Energy and Green Business
> Greenprint Foundation — Committed to reducing carbon emissions across the global property industry.

GREEN NEWS SOURCES
> Alternative Energy News
> Climate Biz
> Climate Change News Digest
> Environmental News Network
> Global Climate Change from BBC News
> Green Business News
> GreenBiz.com
> Green Tech from CNET
> Greener Choices from Consumer Reports
> Greentech Media
> Greenwire
> Point Carbon
> Renewable Energy World
> Yale Environment 360
> Washington Post: Green Science. Policy. Living